Case studies

Operations and CRM case studies from real teams.

These anonymised examples show how I plug into existing teams as an operations and CRM systems specialist—cleaning up workflows, improving reporting, and stabilising the back-end of the business.

Selected operations & CRM case studies

High-level summaries only. In a real engagement we can go deeper into the details that matter for your context.

Moving company · CRM clean-up and lead capture

A growing moving company was losing leads between phones, email, and their CRM. I standardised intake, tags, and job stages; aligned phones and SMS with the CRM; and built simple reporting on lead sources and conversion. Result: fewer missed enquiries and clearer visibility on what was actually in the pipeline.

Support vendor · QA, reporting, and coaching

A support operation needed better QA visibility. I led a QA team, built Excel-based dashboards, and aligned QA schedules with agent and team coverage. Management and client stakeholders finally had a clear view of trends, not just isolated audits.

Founder assistant · Inbox, calendar, and systems

A founder was juggling inbox, calendar, documents, and contracts across several tools. I took over email triage and calendar planning, organised documents in Google Workspace, and managed contract workflows, freeing them up to focus on product and clients instead of logistics.

Service business · Xero/QuickBooks bookkeeping support

A small service business needed clean books but didn’t have volume for a full-time bookkeeper. I handled coding, reconciliations, and invoice tracking in Xero and QuickBooks Online, and aligned time tracking and job data with what hit the books so the owner and accountant had reliable numbers to work from.

Want to see how this could look in your business?

If any of these scenarios sound familiar, we can scope a trial month focused on your CRM, operations, and bookkeeping workflows.

You can explore services and engagement options or go straight to requesting a systems & ops estimate.